The marketing of products and services is an important aspect of any business. Effective delivery of a company's offerings is key to success in today's constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, ...
El Executive mba (Emba) de EAE está diseñado para mejorar y ampliar las competencias empresariales y directivas de los profesionales participantes, los cuales ocupan puestos de responsabilidad en empresas y organizaciones de primera línea. A lo largo de este máster presencial, el participante desarrolla las competencias necesarias en la dirección de un proyecto empresarial, con un objetivo claro: liderar a su organización hacia el desarrollo de ventajas competitivas que sean ...
This major covers a diverse range of areas in the finance industry, from the financial organization, operations and challenges of the economy at large to issues of financial management in firms and financial institutions. This program equips students with the analytical foundation and tools necessary to deal with important practical issues in a finance-centered career, and develops the entrepreneurial thinking that is key to creative problem-solving. This program is the perfect preparation for m ...
Tourism is the fastest-growing industry in today's business world and companies continue to require academically qualified managers to afford them an insight into the industry. This specialization explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills, strategic aptitudes and creative thinking, this program will deliver the key competencies required in the industry while developing understanding of internat ...
People are the most valuable asset of any company and now, more than ever, organizations are committed to the happiness and retention of great employees. The human resources management major focuses on managing people from a social, cultural and political point of view while developing management skills and fostering creative thinking. Students will learn effective talent scouting and management in addition to the trends and techniques necessary to build a top-notch team of business professional ...
